In 2023, approximately 43 percent of zoomers in the United Kingdom (UK) said they would do most of their clothing and footwear shopping online if they had the freedom to choose. Only about a quarter of millennial and Gen Z consumers had a preference for buying apparel and shoes in physical stores. In the United States, a higher share of shoppers said they would prefer shopping for these items mostly online.
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in the United Kingdom (UK) in 2023
The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Klarna. (May 12, 2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in the United Kingdom (UK) in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1384438/mostly-online-vs-offline-shopping-clothing-and-shoes-uk/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in the United Kingdom (UK) in 2023." Chart. May 12, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1384438/mostly-online-vs-offline-shopping-clothing-and-shoes-uk/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in the United Kingdom (UK) in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1384438/mostly-online-vs-offline-shopping-clothing-and-shoes-uk/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Apparel and Shoes in The United Kingdom (Uk) in 2023." Statista, Statista Inc., 12 May 2023, https://www.statista.com/statistics/1384438/mostly-online-vs-offline-shopping-clothing-and-shoes-uk/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in the United Kingdom (UK) in 2023 Statista, https://www.statista.com/statistics/1384438/mostly-online-vs-offline-shopping-clothing-and-shoes-uk/ (last visited December 18, 2024)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in the United Kingdom (UK) in 2023 [Graph], Klarna, May 12, 2023. [Online]. Available: https://www.statista.com/statistics/1384438/mostly-online-vs-offline-shopping-clothing-and-shoes-uk/
